OPPORTUNITIES FOR DIVERCIFIED OFFERING IN BULGARIAN TOURISM

Zlatina Karadzhova and Valentina Marenova
Additional contact information
Zlatina Karadzhova: “Prof. D-r Assen Zlatarov” University – Burgas, Bulgaria
Valentina Marenova: “Prof. D-r Assen Zlatarov” University – Burgas, Bulgaria

Economic Science, education and the real economy: Development and interactions in the digital age, 2020, issue 1, 400-410

Abstract: Looking for opportunities to diversify the tourism product is one of the surefire ways to increase the efficiency of Bulgarian tourism. We live in a world of technology and technological thinking. In the context of dynamic market development and existing great competition, it also successfully serves as a risk management tool, avoiding concentrating on the production of a single product, service and / or offering it in only a limited market, such as tourism. With its clever implementation, diversification helps maintain the firm's stability even in times of crisis, since usually the economic downturn does not occur simultaneously in all sectors and in all markets. The tourism industry in Bulgaria is strongly linked to seasonality, which exacerbates one of the major problems facing the sector, namely the provision of year-round jobs. Diversifying the business can be one way to solve the problem of seasonally employed staff. Business diversification provides businesses with competitive advantages by creating conditions for reducing business risk. Therefore, it is an appropriate business development tool. However, in order to be successful it requires thorough knowledge and a serious preliminary analysis of the environment and the company itself.

Keywords: Bulgarian tourism; diversification; opportunities; synergistic effect (search for similar items in EconPapers)
JEL-codes: O14 (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ue-varna.bg/~uevarna/uploads/filemanager/3 ... _economy_T1_2020.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrn:cfdide:y:2020:i:1:p:400-410

Access Statistics for this article

Economic Science, education and the real economy: Development and interactions in the digital age is currently edited by Zoya Mladenova

More articles in Economic Science, education and the real economy: Development and interactions in the digital age from Publishing house Science and Economics Varna Contact information at EDIRC.
Bibliographic data for series maintained by Zoya Mladenova ().