ELECTRONIC MARKETPLACE PLATFORMS AND THEIR USE BY THE COMPANIES SELLING ONLINE

Desislava Grozdeva ()
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Desislava Grozdeva: University of Economics – Varna, Bulgaria

Economic Science, education and the real economy: Development and interactions in the digital age, 2020, issue 1, 610-622

Abstract: E-commerce sales grow and change constantly. Most popular way for selling goods online is keeping an online shop, which is not such an easy task for the retailers and manufacturers in the era of repeatedly changing and evolving technologies. Thus, e-marketplace platforms come as an alternative way for selling goods online,and attract more and more supporters. Wide accessibility and popularity of the e-marketplace plat-forms are behind this research. The aim of this paper is to outline the theoretical back-ground and the classification of the e-marketplace platforms and thus showing not only the advantages, but challenges as well faced by e-commerce businesses using these plat-forms. Based on this then the article briefly reviews the companies using these platforms to sell their goods in Bulgaria and EU-28.

Keywords: e-marketplace platforms; e-commerce; e-sales; online transaction; Internet (search for similar items in EconPapers)
JEL-codes: L81 (search for similar items in EconPapers)
Date: 2020
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