SPECIFICITY OF THE RELATIONSHIP BETWEEN SUSTAINABLE MARKETING AND CONSUMER BEHAVIOR

Nadezhda Dimova ()
Additional contact information
Nadezhda Dimova: New Bulgarian University, Sofia, Bulgaria

Economic Science, education and the real economy: Development and interactions in the digital age, 2020, issue 1, 637-644

Abstract: Marketing becomes more challenging as it balances the online and offline positioning of individual companies and their brands. Both consumers and their influence on sustainable marketing play a key role in this battle. Conservation of the environment and the health of consumers is paramount worldwide and consumers clearly understand this. On the agenda is sustainable marketing, which should take into account both changes in consumer behavior and how it influences this type of marketing.

Keywords: consumer behavior; influence; sustainable marketing; challenge; market; competition (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ue-varna.bg/~uevarna/uploads/filemanager/3 ... _economy_T2_2020.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrn:cfdide:y:2020:i:1:p:637-644

Access Statistics for this article

Economic Science, education and the real economy: Development and interactions in the digital age is currently edited by Zoya Mladenova

More articles in Economic Science, education and the real economy: Development and interactions in the digital age from Publishing house Science and Economics Varna Contact information at EDIRC.
Bibliographic data for series maintained by Zoya Mladenova ().