IS THE INTERNET MEME LINGUA FRANCA OF INTERNET COMUNICATION

Anelia Gercheva ()
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Anelia Gercheva: University of Economics – Varna, Bulgaria

Economic Science, education and the real economy: Development and interactions in the digital age, 2020, issue 1, 689-700

Abstract: Since the digital society was born numerous genres of visual communication have appeared in social networks. The following study introduces a generalobservation on the typical features of the concept of internet meme as a main communication medium between social networks users in Bulgaria. The meaning of the concept meme is presentedand the attention is focused particularly on the internet memes as an easy, fast and most preferred way of sharing information, ideas or any unit of cultural information.The article draws attention to meme‘s basic features from linguistics point of view as a type of multimodal text, its structure and its functionas lingua franca of social networks.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vrn:cfdide:y:2020:i:1:p:689-700

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