QUALITY OF GOODS AND DIGITAL CONSUMPTION -PROSPECTS AND DISADVANTAGES

Velichka Marinova, Antoaneta Stoyanova (), Radoslav Radev () and Vanya Zhivkova ()
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Antoaneta Stoyanova: University of Economics –Varna, Bulgaria
Radoslav Radev: University of Economics –Varna, Bulgaria
Vanya Zhivkova: University of Economics –Varna, Bulgaria

Economic Science, education and the real economy: Development and interactions in the digital age, 2020, issue 1, 693-706

Abstract: Digitalization of trade and quality assurance of the goods offered are elements that are related to the global sustainable development strategy. The purpose of the study is to systematize the diversity of approaches in assessing the quality of goods and its perception by consumers in a comparative analysis of real and online purchases. The analytical descriptive method is applied. Consumer satisfaction is a major factor in product quality assurance. The results show that the level of satisfaction with digital consumption is one of the essential elements for improving the quality of goods offered.

Keywords: quality; digitalization; consumption; online purchases (search for similar items in EconPapers)
JEL-codes: L15 L81 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vrn:cfdide:y:2020:i:1:p:693-706

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