145CORPORATE SOCIAL RESPONSIBILITY AS AN ELEMENT OF BUILDING AN ORGANIZATION'S EMPLOYER BRAND

Tatyana Kicheva

INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE "HUMAN RESOURCE MANAGEMENT", 2019, issue 1, 145-156

Abstract: The concepts of Corporate Social Responsibility (CSR) and Employer Branding are increasingly common in management theory and practice, and especially in human resources management. How important is CSR for building a positive employer brand, especially for the new generation of employees? Are new generations of employees looking for organizations with a strong employer brand and CSR? These and other issues are addressed in this report, which also presents the results of a survey of young talent potential candidates for work in organizations. The purpose of the report is to show how CSR can be used to build and enforce a strong employer brand.

Keywords: Employer branding; Corporate social responsibility; Talents (search for similar items in EconPapers)
JEL-codes: M12 M14 (search for similar items in EconPapers)
Date: 2019
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