Marketing Science And Practice At The University Of Economics – Varna

Yulia Uzunova ()
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Yulia Uzunova: Varna University of Economics

Business & Management Compass, 2010, issue 4, 9-16

Abstract: The article offers an assessment of the effect of the attitude towards The article is dedicated to 90 – th anniversary of the establishment of University of Economics – Varna and reflects the evolutionary development and results of research and teaching in the area of marketing. The analysis is based on specific studies of materials from editions that are of significance to marketing. There is given evidence of the teaching of marketing theory and practice for the period 1975 - 2010, irrespective of the significant differences in terms of conditions, methods and approaches to marketing.

JEL-codes: I20 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:vrn:journl:y:2010:i:4:p:9-16

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