Exploring the Economic Performance and Market Trends in the Cosmetics Industry: Insights and Analysis

Cristian Brancu () and Oana Turcu ()
Additional contact information
Cristian Brancu: Bucharest University of Economic Studies, Bucharest, Romania
Oana Turcu: Bucharest University of Economic Studies, Bucharest, Romania

Business & Management Compass, 2025, issue 3, 23-32

Abstract: The European cosmetics industry has witnessed substantial growth and transformation, driven by changing consumer behaviors, technological advancements and increasing demand for sustainable products. The purpose of this paper is to provide a detailed analysis of the economic performance and market trends in the European cosmetics industry in 2024.It provides a descriptive analysis of the market size, growth trends, consumer preferences, and the industry's economic contribution to the European economy. Key findings reveal a robust market performance, with notable growth in key segments such as skincare and haircare, alongside a growing emphasis on eco-friendly and ethically produced products. Despite this growth, the industry faces challenges related to market saturation, regulatory frameworks, and competition. The paper concludes with recommendations for companies to leverage opportunities in emerging markets, digital platforms, and sustainable practices, while also highlighting the role of policymakers in supporting industry innovation. This research provides valuable insights for stakeholders in the cosmetics sector and contributes to a deeper understanding of the evolving dynamics within this influential market.

Keywords: Cosmetics Industry; Market Performance; Sustainability; Market Trends; Economic Contribution; European Cosmetics Market. (search for similar items in EconPapers)
JEL-codes: L66 M31 O33 Q56 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://bi.ue-varna.bg/ojs/index.php/bmc/article/view/127/32 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrn:journl:y:2025:i:3:p:23-32

Access Statistics for this article

Business & Management Compass is currently edited by Julian Vasilev

More articles in Business & Management Compass from University of Economics Varna Contact information at EDIRC.
Bibliographic data for series maintained by Yana Doneva ().