The Impact of Social Media on Video Game Communities and the Gaming Industry

Boris Bankov ()
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Boris Bankov: University of Economics – Varna/Department of Computer Science, Varna, Bulgaria

Conferences of the department Informatics, 2019, issue 1, 198-208

Abstract: The video game industry has grown immensely in the last three decades and one major driving force has been social interaction among gamers offline and online. The purpose of this paper is to present an overview of the evolution of the gaming industry and the different implementations of social channels in video games, the impact of integrating social media subsystems on gaming communities, their responses and feedback. Observations are made on the dif-ferent trends in gaming in years between 1990 and 2019 and how communication and social interaction affect players. Income models throughout the period are explored. The study includes a research into a few significant examples of the symbiotic relationship between social media platforms and the gaming industry. Some examples are shown of the financial strength and revenue possibilities in gaming. As a result it is concluded that gaming communities are strongly tied to the use of platforms, oriented towards social interaction outside of games.

Keywords: gaming industry; video games; social media; social platform integration (search for similar items in EconPapers)
JEL-codes: C8 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:vrn:katinf:y:2019:i:1:p:198-208

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