APPLICATION OF LOCAL SEO TO IMPROVE THE VISIBILITY AND COMPETITIVENESS OF SMALL AND MEDIUM-SIZED BUSINESSES IN THE DIGITAL AGE

Yana Pancheva ()
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Yana Pancheva: University of Economics - Varna / Department of Informatics, Varna, Bulgaria

Conferences of the department Informatics, 2024, issue 1, 246-252

Abstract: In the contemporary digital environment, local businesses face increasing competition from both global companies and other businesses in their region. Local SEO optimization is becoming a key strategy for small and medium-sized enterprises (SMEs) aiming to improve their visibility and competitiveness at a regional level. The results of the study show that by implementing well-targeted local SEO strategies, SMEs can increase their online presence, attract more local customers, and enhance their competitiveness in the digital age.

Keywords: local SEO; small and medium-sized enterprises (SMEs); small business; medium business; visibility (search for similar items in EconPapers)
JEL-codes: C8 (search for similar items in EconPapers)
Date: 2024
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