Generation Z – Driver of Language Transformation in the Digital Age

Anita Todoranova ()
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Anita Todoranova: St. Cyril and St. Methodius University of Veliko Turnovo, Veliko Tarnovo, Bulgaria

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2025, issue 1, 185-192

Abstract: This article explores Generation Z as a key force driving language transformation in the digital age. The study focuses on the socio-cultural and communicative traits of young people raised in an environment of constant technological connectivity. The findings reveal that Generation Z not only adopts new forms of digital communication but actively creates them, positioning itself as a catalyst for language change. The conclusion supports the thesis that Generation Z does not destroy language but adapts it to new realities, establishing a communicative paradigm where textual, visual, and emotional elements are interwoven.

Keywords: generation Z; digital age; language transformation; digital communication; anglicisms; hybridization; linguistic creativity; literary norm; visual culture. (search for similar items in EconPapers)
JEL-codes: Z00 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrn:suvrna:y:2025:i:1:p:185-192

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