The new profile of the business tourist:trends and challenges facing contemporary business hotels

Bilyana Nedelcheva ()
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Bilyana Nedelcheva: University of Economics - Varna, Varna, Bulgaria

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2025, issue 1, 317-326

Abstract: The aim of this article is to study the new profile of the business tourist and the key trends shaping modern business travel. It explores changes driven by digitalization, remote work and increased demand for flexible, personalized and sustainable travel experiences. The study highlights how business hotels are adapting their services, technology, and infrastructure to meet evolving expectations and post-pandemic requirements. Challenges faced by hotels in attracting and retaining business travelers are discussed, along with examples of innovative practices. The article concludes with recommendations for business hotels to remain competitive through agility, technology integration, and sustainability in a rapidly changing market.

Keywords: traveler profile; business hotel; digital transformation; hotel management; customer expectations (search for similar items in EconPapers)
JEL-codes: L83 Z31 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrn:suvrna:y:2025:i:1:p:317-326

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