Understanding Student Motivation: A Key to Retention in Higher Education

Rizkallah Elias G. () and Seitz Victoria ()
Additional contact information
Rizkallah Elias G.: Department of Management and Marketing, La Sierra University, United States of America
Seitz Victoria: Department of Marketing, California State University San Bernardino, United States of America

Scientific Annals of Economics and Business, 2017, vol. 64, issue 1, 45-57

Abstract: This paper explores what motivates college students at different stages of their academic studies. Using Herzberg’s two-factor theory, the researchers conducted a survey of 535 students in three south-western universities to determine if motivations changed throughout their academic careers. Results showed that students at different stages of their college careers have different concerns and, as such, different motivational strategies are needed to respond to their concerns. Implications are given to grow and retain enrolment.

Keywords: motivation; higher education retention; enrollment; satisfaction (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1515/saeb-2017-0004 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:aicuec:v:64:y:2017:i:1:p:45-57:n:4

DOI: 10.1515/saeb-2017-0004

Access Statistics for this article

Scientific Annals of Economics and Business is currently edited by Ovidiu Stoica

More articles in Scientific Annals of Economics and Business from Sciendo
Bibliographic data for series maintained by Peter Golla ().