Marketing in Higher Education: Postgraduate Programs in Technological Educational Institute of Thessaly

Grammenou Kassiani, Ioannis Karagiorgos, Blanas Nikolaos, Tzika Heidy, Tzoumerkioti Kleio, Sideridou Alexandra-Antonia and Ioanna
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Sideridou Alexandra-Antonia: Department of Business Administration - TEI of Thessaly, Larissa, Greece
Ioanna: University of Staffordshire, Stoke-on-Trent, United Kingdom of Great Britain and Northern Ireland

Academic Journal of Interdisciplinary Studies, 2017, vol. 6, issue 3, 65-72

Abstract: The Departments of Higher Education that have incorporated postgraduate courses in their curriculum must acquire provision and adaptability mechanisms so that the courses can correspond to the current and future needs of their students. Important factors, such as many disadvantages that the extremely competitive postgraduate courses abroad face, compared to the postgraduate courses in Greece, lead the potential students to choose the Greek ones. This research paper aims to find the right methodology for the postgraduate courses to attract more students. Specifically the research will be conducted through questionnaires, using Likert method and SPSS system for the processing of data. Our goal is to collect primary data from active postgraduate students of the Technological Educational Institute of Thessaly. The results of the research will serve as useful tools for the administrative members of both Higher Education Universities and Technological Education Institutes, as well for the teachers, since they can showcase the Greek postgraduate courses in comparison to the ones abroad.

Keywords: Economics of Education; Marketing; Higher Education; Postgraduate Courses (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:ajinst:v:6:y:2017:i:3:p:65-72:n:7

DOI: 10.1515/ajis-2017-0022

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