Moral Organisation: Dream Or Reality

Hornyák Andrea ()
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Hornyák Andrea: University of West Hungary, Faculty of Economics, Sopron, Hungary

Acta Universitatis Sapientiae, Economics and Business, 2013, vol. 1, issue 1, 69-84

Abstract: In the area of the financial services, the contracts are not between equal signatories to a treaty. On one side there is a professional financial institution while on the other side there is a client with lack of information and weak ability to enforce interest. The high school student age group is in a rather exposed situation because they have to make very serious financial decisions. As far as Hungary concerned, a negative social mood towards banks is accompanied by poor financial literacy, and therefore, financial institutions have a lot to do in order to gain confidence in the young generation. However, in the long term, a financial institution can only achieve market success if it can integrate moral viewpoints into its corporate policy.

Keywords: financial institutions; ethics standards; young generation (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:auseab:v:1:y:2013:i:1:p:69-84:n:5

DOI: 10.2478/auseb-2014-0005

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