Assessment of Soft Power Strategies: Towards an Aggregative Analytical Model for Country-Focused Case Study Research

Patalakh Artem ()

Croatian International Relations Review, 2016, vol. 22, issue 76, 85-112

Abstract: The paper advances a realist analytical model for case studies of national soft power policies. First, it argues that for the purposes of realist analysis, a soft power policy must be considered as a rational strategy pursued under the conditions of competition. Furthermore, it emphasises the importance of taking into account the specificities of the recipient state as well as the fact that a soft power strategy is targeted at both its elite and its public. In addition, the article substantiates the necessity to draw a clear-cut distinction between soft power sources and instruments and shows possible shortcomings that research can have should this distinction fail to be made. Finally, the paper discusses the impact of a competitor’s presence on a soft power strategy and specifies the terms under which disregarding this impact may engender a wrong conclusion.

Keywords: realism; soft power; soft power game; soft power instruments; soft power strategy; soft power sources (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:cinrer:v:22:y:2016:i:76:p:85-112:n:4

DOI: 10.1515/cirr-2016-0007

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