Business Intelligence Systems and Organization Performance the Role of Competitive Advantage as a Mediator Variable

Almajali Wasef Ibrahim (), Awamleh Fawwaz Tawfiq (), Alarabiat Yousef Ahmad and Tawalbeh Mohammad
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Almajali Wasef Ibrahim: Faculty of Business, Department of Business Administration, Amman Arab University, Amman, Jordan
Awamleh Fawwaz Tawfiq: Faculty of Business, Department of Business Administration, Amman Arab University, Amman, Jordan
Alarabiat Yousef Ahmad: Faculty of Business, Department of Business Administration, Amman Arab University, Amman, Jordan
Tawalbeh Mohammad: Faculty of Business, Department of Business Administration, Amman Arab University, Amman, Jordan

Economics, 2025, vol. 13, issue 2, 333-349

Abstract: This research investigates Business Intelligence Systems (BIS) contribution to improved Organizational Performance (OP) in the Information and Communications Technology (ICT) industry of Jordan with an emphasis on the mediating effect of competitive advantage. BIS facilitates identifying weaknesses and strengths in operations, facilitates wise decision-making, assists in framing efficient business strategies, and consequently contributes to improved performance. Data for the study were gathered from a questionnaire distributed to 143 ICT firms in Jordan, and Partial Least Squares (PLS) analysis was employed to investigate the interrelationship between BIS, competitive advantage, and OP. The results show that competitive advantage completely mediates the relationship between BIS and OP, i.e., the adoption of BIS is required but does not directly affect enhanced performance. Organizations need to develop a good competitive edge and maintain effective coordination among BI specialists, managers, and cross-functional teams to realize the advantages of BIS effectively. Organizations can make strategic decisions, respond to market dynamics, and surpass competitors accordingly. This study provides useful insights for ICT companies in Jordan—and indeed the broader Middle East—on how BIS can solve performance issues, improve decision-making, and achieve a competitive advantage in an ever-evolving market.

Keywords: Business intelligence; Competitive advantage; Organizational performance; Information and Communications Technology; Decision-Making (search for similar items in EconPapers)
JEL-codes: D22 O33 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:econom:v:13:y:2025:i:2:p:333-349:n:1015

DOI: 10.2478/eoik-2025-0042

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