Corporate Social Responsibility: Economic Impacts on Consumer Loyalty and Brand Value in the Digital Era

Waghmare Ganesh (), Dash Pranati, Jogalekar Jaee, Killedar Murshaduddin, Rao Mvk Srinivasa and Biswas Mitrajit
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Waghmare Ganesh: MIT College of Management, MIT Art, Design and Technology University, Pune, (Maharashtra), India
Dash Pranati: School of Business, Dr. Vishwanath Karad MIT World Peace University, Kothrud, Pune
Jogalekar Jaee: Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune, Maharashtra, India
Killedar Murshaduddin: Skilloxy, Dharwad, Karnataka, India
Rao Mvk Srinivasa: Faculty of Commerce & Management., Global Gokul University, Sidhpur, Gujrat, India
Biswas Mitrajit: O.P. Jindal Global University, Haryana, India

Economics, 2025, vol. 13, issue 2, 507-527

Abstract: The study focuses on the impact of Corporate Social Responsibility (CSR) on customer loyalty together with brand appreciation throughout the digital transformation period. The research uses Carroll’s (1991) CSR Pyramid, together with Porter & Kramer’s (2011) Creating Shared Value theory, to study the impact of CSR programs on consumer perceptions and actions. The research used quantitative survey data combined with qualitative semi-structured interviews conducted with CSR managers who work in retail and technology sectors and sustainable goods industries to gather information. The research evidence reveals that measurements of consumer loyalty are positively correlated with CSR perception evaluations. The implementation of sustainability and transparency-focused CSR programs has brought profitable economic results, including market and revenue expansion. The digital age helps businesses improve the visibility of their CSR activities, gaining greater consumer trust and engagement as their audience grows older. Business competition in the present era relies heavily on CSR as a strategic element that creates enduring customer relationships and expands sustainable business operations. The research also investigates the emergence of greenwashing risks by studying authentic CSR communication practices. Overall, the research provides new evidence regarding how CSR affects economic performance in digital business operations.

Keywords: Corporate Social Responsibility; Consumer Loyalty; Brand Value; Correlation Analysis; Regression Analysis; Digital Platforms; Customer Engagement; Trust; Competitive Advantage; Economic Impact (search for similar items in EconPapers)
JEL-codes: C20 M14 M31 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:econom:v:13:y:2025:i:2:p:507-527:n:1018

DOI: 10.2478/eoik-2025-0045

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