Communication management: strategy for measuring hotel performance in Port Harcourt, Nigeria

Iwara Eja Eja (), Inah Grace M., Ushie Mike A. and Itu Prince-Charles O.
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Iwara Eja Eja: Department of Tourism Studies, University of Calabar, Nigeria
Inah Grace M.: Department of Social Works, University of Calabar, Calabar, Nigeria
Ushie Mike A.: Department of Hospitality and Tourism Management, Cross River University of Technology
Itu Prince-Charles O.: Department of Tourism Studies, University of Calabar, Nigeria

European Journal of Tourism, Hospitality and Recreation, 2020, vol. 10, issue 2, 134-145

Abstract: Communication plays a very critical role in ensuring that hotel staffs render better and efficient service through a mutual sense for job satisfaction, career growth and service performance. This study, therefore, aims at evaluating the relationship between the strategies of communication and performance of hotels in Port Harcourt, Rivers State, Nigeria. Both primary and secondary data were sourced. Further, quasi-experimental research design was used for this study, while 180 questionnaires were distributed to sampled hotel staffs within the study area. This was achieved using a random sampling technique for questionnaire administration. It was hypothesised that there is no significant relationship between communication strategy and hotel performance in Port Harcourt. Meanwhile, Spearman rank order correlation coefficient with the aid of Statistical Package for Social Sciences (SPSS) was used to test and analyse the data collected. The output of the analysis reveals a positive correlation between communication strategy and hotel performance. Therefore, the alternate hypothesis was accepted and the null discarded. It was, therefore, fit to conclude that effective communication strategy will enhance the level of competitiveness and performance of the hotels in a general perspective.

Keywords: Communication; Profitability; Hotel; Competitiveness; Performance (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:ejothr:v:10:y:2020:i:2:p:134-145:n:3

DOI: 10.2478/ejthr-2020-0011

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