Collaborative Strategies and Tourist Competitiveness in Medium Mountain Destinations: Study on the Positioning of Tourist Actors in the Natural Park of Serra da Estrela

Fernandes Gonçalo (), Daniel Ana and Almeida Helder
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Fernandes Gonçalo: Instituto Politécnico da Guarda and Center for Research, Development and Innovation in Tourism - CITUR & CICS.NOVA - Interdisciplinary Center for Social Sciences. Guarda, Portugal
Daniel Ana: Instituto Politécnico da Guarda and Center for Research, Development and Innovation in Tourism – CITUR, Guarda, Portugal
Almeida Helder: Camara Municipal de Gouveia, Gouveia, Portugal.

European Journal of Tourism, Hospitality and Recreation, 2021, vol. 11, issue 1, 121-134

Abstract: The tourism sector, due to its specificities, is one area of economic activity where collaborative strategies can most contribute to increasing productivity and competitiveness. The need for immediate responses to customer interests and requirements has led companies to become more proactive, which in turn leads to the pursuit of external collaboration to develop business networks that increase business dynamism and the operational flexibility of partners. Encouraging collaboration lies in the pressures brought on by globalization and increased competitiveness, supported by the development of information and communications technologies. Collaboration promoting strategic and organizational alignments in the field of tourism is revealed to be decisive for the qualification and sustainability of destinations, promoting new markets, and facilitating synergies of larger dynamism between companies. Serra da Estrela corresponds to a medium mountain destination, classified as a UNESCO World Geopark, where the development of collaborative relationships is valued as a resource for businesses and as expanding the offer of tourist products, as well as a source of competitive advantage.

Keywords: Tourism collaboration; Networks; Serra da Estrela; Competitiveness; Sustainability (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:ejothr:v:11:y:2021:i:1:p:121-134:n:1

DOI: 10.2478/ejthr-2021-0012

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