Patterns of the Distribution of the Demand of End-Consumers among Retailers in the Zone of their Residence

Galkin Andrii (), Zaytsev Vitaliy (), Shyshkin Viktor (), Obolentseva Larysa () and Popova Yuliia ()
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Galkin Andrii: O.M. Beketov National University of Urban Economy in Kharkiv, Faculty of Transport System and Technologies, Kharkiv, UKRAINE
Zaytsev Vitaliy: Kharkiv University of Technology “STEP”, Kharkiv, UKRAINE
Shyshkin Viktor: Zaporizhzhia National University, Department of Entrepreneurship, Organization Management and Logistics, Zaporizhia, UKRAINE
Obolentseva Larysa: O.M. Beketov National University of Urban Economy in Kharkiv, Department of Tourism and Hospitality, Kharkiv, UKRAINE
Popova Yuliia: State University of Infrastructure and Technologies, Department of Business Logistics and Transportation Technologies, Kyiv, UKRAINE

Foundations of Management, 2021, vol. 13, issue 1, 145-158

Abstract: The rapid development of retail and e-commerce is forcing marketing and logistics to be competitive and adapt to the demands of end-customers. At the same time, accurately determining the demand for goods allows to better understand customers and plan deliveries. The purpose of this article is to study the change in patterns of probability of choosing the option to purchase goods among end-consumers with and without the presence of e-commerce. The study consisted of research buyers, determining the probability of purchasing goods from “consumer basket” in the traditional way and over the Internet, which is considered for the example of one of the Kharkiv districts. The results develop e-commerce potential in Ukraine and are intended to determine the motives of consumers when choosing a shopping option.

Keywords: end-consumers; logistics; zone; service; nonlinearity factor; slope factor (search for similar items in EconPapers)
JEL-codes: C93 D19 L69 M31 M39 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:founma:v:13:y:2021:i:1:p:145-158:n:2

DOI: 10.2478/fman-2021-0011

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