Behind the Screens: How to Build Impactful Influencer Campaigns that #breaktheInternet Interview with Molly Tullis, Associate Director of Social Strategy

Drenten Jenna and Tullis Molly

NIM Marketing Intelligence Review, 2025, vol. 17, issue 1, 54-59

Abstract: In today’s dynamic world of influencer marketing, brands face an ever-changing digital landscape where authenticity, adaptability and collaboration are key. This interview dives into the heart of influencer marketing with Molly Tullis, a seasoned expert who shares actionable insights on topics ranging from building trust with creators to navigating platform uncertainties. Discover how influencer marketing has evolved beyond mere product endorsements, how micro influencers play a pivotal role and how brands can leverage creator content across multiple channels. Whether you’re curious about common pitfalls, looking for tips on measuring campaign success, or wondering about the future of the industry, Molly’s thoughtful perspectives provide a comprehensive guide to mastering influencer marketing today.

Keywords: Influencer Marketing; Influencer Campaigns; Micro Influencer; Authenticity (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:gfkmir:v:17:y:2025:i:1:p:54-59:n:1009

DOI: 10.2478/nimmir-2025-0009

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