Digital Technologies in the Process of Virtualization of Consumer Behaviour – Awareness of New Technologies

Kaczorowska-Spychalska Dominika
Additional contact information
Kaczorowska-Spychalska Dominika: Ph.D. University of Lodz, Faculty of Management Department of Marketing Poland

Management, 2018, vol. 22, issue 2, 187-203

Abstract: Digital resolution is currently one of the most important forces determining changes and their dynamics in the social, cultural and economic dimension. Digital technologies such as the Internet of Things and Artificial Intelligence will, according to Gartner’s Hype Cycle for Emerging Technologies 2017, play an increasingly important role while creating a new quality of the market space. Yet, these are multidimensional issues whose potential should be considered both, from the perspective of enterprises that create and/or adapt such technologies in their production, logistics or sale processes as well as in consumer perspective taking into account a degree of awareness, interest and fascination of potential buyers, users with such devices and solutions. This is determined by dualism of approach to digital technologies (economic approach vs. humanistic approach) and evaluation of their potential benefits and threats. It seems, however, that virtualization of consumer behaviour as a consequence of impact of technologies such as the Internet of Things and Artificial Intelligence, can at the same time be a significant driving force of further processes of digitalization, its dimensions and dynamics.

Keywords: Digital Technologies; Internet of Things; Artificial Intelligence; Consumer Behaviour (search for similar items in EconPapers)
Date: 2018
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/manment-2018-0031 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:manmen:v:22:y:2018:i:2:p:187-203:n:12

DOI: 10.2478/manment-2018-0031

Access Statistics for this article

Management is currently edited by Janina Stankiewicz

More articles in Management from Sciendo
Bibliographic data for series maintained by Peter Golla ().