Consumer Loyalty Interfaces with Website Quality

Ūsas Antanas ()
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Ūsas Antanas: PhD student at Kaunas Faculty of Vilnius University, Lithuania. Address: Muitinės str. 8, Kaunas, Lithuania. Phone: +370 626 27380.

Management of Organizations: Systematic Research, 2019, vol. 82, issue 1, 87-96

Abstract: The paper analyses the possibilities of how to increase customer loyalty by using different website quality tools. The research problem is defined as a question: How to link website quality and consumer loyalty? Data was gathered using scientific literature analysis and analysing other existing research. The results were provided based on the experts’ interviews.

Keywords: website quality; customer loyalty; quality content (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:morgsr:v:82:y:2019:i:1:p:87-96:n:7

DOI: 10.1515/mosr-2019-0015

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