The Impact of Internal Employer Branding on Employee Engagement and Retention

Alonderienė Raimonda () and Urbelė Julija ()
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Alonderienė Raimonda: dr. holding a position of professor at ISM University of Management and Economics, Lithuania. Address: Gedimino pr. 7, LT-01103 Vilnius, Lithuania. Phone: +370 69978426.
Urbelė Julija: MSc. ISM University of Management and Economics, Lithuania. Address: Gedimino pr. 7, LT-01103 Vilnius, Lithuania. Phone: +370 61547181.

Management of Organizations: Systematic Research, 2024, vol. 91, issue 1, 1-22

Abstract: The goal of this research is to identify the impact of IEB on employee engagement and retention in IT companies. The quantitative research involved 203 IT professionals. The significant relationship between IEB, employee engagement, employee retention and social identity was revealed. The study showed that employee engagement is mostly affected by the following dimensions of IEB: organizational values, rewards and recognition, while in addition, internal communication has a positive effect on employee retention.

Keywords: employee retention; employee engagement; internal employer branding (IEB); social identity (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:morgsr:v:91:y:2024:i:1:p:1-22:n:1001

DOI: 10.2478/mosr-2024-0001

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