Problems and Prospects of Development of Recreation and Tourism Potential of Regions in the Conditions of Modern Challenges

Lebedieva Vira (), Kamushkov Oleksandr (), Gonta Olena (), Rogovyi Andrii (), Zelenska Olena () and Vovk Volodymyr ()
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Lebedieva Vira: Dr. Prof., Odesa National University of Technology, 112 Kanatna Str., Odesa, Ukraine
Kamushkov Oleksandr: Dr. Prof., Odesa National University of Technology, 112 Kanatna Str., Odesa, Ukraine
Gonta Olena: Dr. Prof., Chernihiv National University of Technology, 95 Shevchenko Str., Chernihiv, Ukraine
Rogovyi Andrii: Dr. Prof., Chernihiv National University of Technology, 95 Shevchenko Str., Chernihiv, Ukraine
Zelenska Olena: Assoc. Prof., Chernihiv National University of Technology, 95 Shevchenko Str., Chernihiv, Ukraine
Vovk Volodymyr: Assoc. Prof., Simon Kuznets Kharkiv National University of Economics, 9A Nauka Av., Kharkiv, Ukraine

Management Theory and Studies for Rural Business and Infrastructure Development, 2025, vol. 47, issue 1, 114-123

Abstract: The article examines the main theoretical aspects of managing the development of the recreational and tourism potential of the Ukraine’s regions in the conditions of current challenges. The importance of the following directions of potential development in the context of sustainable development is noted. The content of the concept of “recreational and tourism potential” is specified. The expediency of its research in the context of a systemic approach as a complex dynamic system is substantiated. Based on the synergy of the structural components, the system characteristics of the recreational and tourism potential are determined. The importance of state support, the use of administrative tools for the development of recreation and tourism potential based on taking into account the interests of local and regional organizations and institutions in the field of tourism, as well as the use of a cluster approach in the management of recreation and tourism potential is substantiated. The method of comprehensive assessment of the potential in the context of determining the prerequisites for the formation of a tourism and recreational cluster based on the calculation of an integral indicator is proposed.

Keywords: recreation; tourism; tourist sphere; tourist services; cluster; region; recreational and tourist potential (search for similar items in EconPapers)
JEL-codes: O13 Q26 R58 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mtrbid:v:47:y:2025:i:1:p:114-123:n:1009

DOI: 10.15544/mts.2025.09

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