Intellectual Property as a Drive for Sustainable Medical Tourism – The Ana Aslan case

Bolos Mihaela Daciana
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Bolos Mihaela Daciana: Assistant Professor, Petru Maior University of Targu Mures, Romania.

Nang Yan Business Journal, 2014, vol. 2, issue 1, 123-130

Abstract: The present paper studies the way intellectual property rights may encourage sustainable medical tourism, meaning the advantages that a patent, traditional knowledge, a trademark, or other IP right may offer to a hospital in order to attract foreign patients. The analysis is done trough the Institute of Gerontology and Geriatrics “Ana Aslan” case study, seen not from a medical point of view but from the perspective of the intellectual property importance for the development of medical tourism. The Institute of Gerontology and Geriatrics “Ana Aslan” was founded in 1952 and become an international renowned center in the study and the diminishing of old age effects. Many celebrities (artist and state presidents) came to receive treatment here, even though Romania had, at that time, a communist regime.

Keywords: innovative intellectual property rights; medical tourism; Ana Aslan; patents; trademarks (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:nybujo:v:2:y:2014:i:1:p:123-130:n:12

DOI: 10.2478/nybj-2014-0032

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