Social Responsibility is Free & Sustainable - Why Doing Good While Doing Business is Good Business

Peters John
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Peters John: Chief Executive, GSE Research, Leeds, England

Nang Yan Business Journal, 2014, vol. 2, issue 1, 160-165

Abstract: CSR is good for business in two broad ways: the generation of revenues and investment through the creation of a positive image; and the avoidance of loss, through the avoidance of a negative image. We look in particular from a marketing and quality assurance position in taking this view of CSR as value creator and loss avoider. Specifically, how CSR relates to trust, and can be a driver of trust. Trust is a crucial area of business, not particularly well-explored in the literature. Trust relates to how an organization relates to its investors, its employees, its recruits, its customers, and even its regulators. Trust is a key factor in facilitating transactions and building sustainable relationships.

Keywords: Corporate Social Responsibility (CSR); Trust; Cost of Non-Conformance; Responsible capitalism; Sustainable Development (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:nybujo:v:2:y:2014:i:1:p:160-165:n:16

DOI: 10.2478/nybj-2014-0036

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