Exploring the Impact of New Technologies on Sport Tourism: A Comprehensive Review

Perić Marko, Cetin Ibrahim and Zubović Vedran ()
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Perić Marko: University of Rijeka, Faculty of Tourism and Hospitality Management, Croatia
Cetin Ibrahim: Akdeniz University, Serik Business Faculty , Türkiye
Zubović Vedran: University of Rijeka, Faculty of Tourism and Hospitality Management, Croatia

Polish Journal of Sport and Tourism, 2025, vol. 32, issue 3, 3-15

Abstract: Introduction. New technologies have emerged as promising avenues for enriching sport tourism experiences by immersing participants in virtual environments. By synthesizing existing literature, the study seeks to unveil the potential benefits and challenges associated with incorporating different types of virtual realities into sport tourism settings. Material and Methods. The analysis, based on studies from Scopus and Web of Science, employed frequency analysis and thematic modeling, proving effective in identifying high-frequency keywords. A thematic evolution map highlighted relationships and categorized keywords into motor, niche, basic, and emerging or declining themes. This clustering revealed predominant themes in the literature on new technologies in sport tourism. Results. Throughout the review, three key clusters surrounding the fusion of new technologies with sport tourism are identified, (1) management and marketing strategies, (2) engagement, and (3) device innovation. Conclusions. Virtual reality is recognized as the leading technology in sport tourism within the scientific literature, while consumer-focused research and technology innovation studies are identified as key areas for future research.

Keywords: new technologies; sport tourism; management and marketing strategies; engagement; device innovation (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:spotou:v:32:y:2025:i:3:p:3-15:n:1001

DOI: 10.2478/pjst-2025-0014

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