SWOT Analysis in the Formulation of Tourism Development Strategies for Destinations

Goranczewski Bolesław and Puciato Daniel
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Goranczewski Bolesław: Faculty of Economics in Opole, Wrocław School of Banking
Puciato Daniel: Institute of Tourism and Leisure, Opole University of Technology

Turyzm / Tourism, 2010, vol. 20, issue 2, 45-53

Abstract: The aim of the paper is to identify the role of SWOT analysis in the formulation of tourism development strategies for destinations. SWOT analysis helps to establish a reliable diagnosis of the internal potential shown by a tourism destination and its environment. In the Polish economic situation, SWOT analysis is frequently used in a fragmentary manner which should be considered as a serious methodological oversight and may jeopardize the value of the entire process related to the strategic management of the tourism destination.

Keywords: strategic management; SWOT analysis; tourism development strategy; destination (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:touris:v:20:y:2010:i:2:p:45-53:n:3

DOI: 10.2478/v10106-010-0008-7

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