Combining Pedagogical Methods with Marketing Techniques to Increase Youth Attachment to Educational Institutions

Furdui Monica, Marcu Laura and Sula Ledia ()
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Furdui Monica: Technological High School „Dr. Ioan Șenchea” Făgăraș, Romania
Marcu Laura: Valahia University of Târgoviște, Romania
Sula Ledia: Logos University College, Albania

Valahian Journal of Economic Studies, 2022, vol. 13, issue 1, 33-42

Abstract: The article discusses the subject of pupils’ attachment to the specialization and the educational institution to which they are enrolled, through the perspective of a double approach: pedagogical and marketing. In both cases, the content of the concept, its role and the means by which it can be supported are presented. At the same time, the theoretical approach is completed by a case study on educational institutions in a locality in Romania, following the way in which the marketing strategy is used to increase the degree of attachment of pupils to these institutions.

Keywords: educational marketing; loyalty; pedagogy; school attachment (search for similar items in EconPapers)
JEL-codes: I20 M31 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:vaecst:v:13:y:2022:i:1:p:33-42:n:5

DOI: 10.2478/vjes-2022-0004

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