Strategic ambitions as drivers of improvement at Daimler Chrysler

B.A.G. Bossink and Jan-Nico Blauw
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B.A.G. Bossink: Vrije Universiteit Amsterdam, Faculteit der Economische Wetenschappen en Econometrie (Free University Amsterdam, Faculty of Economics Sciences, Business Administration and Economitrics

No 2, Serie Research Memoranda from VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics

Abstract: Strategic ambitions can function as drivers of improvement in organizations. Continuous improvement is driven by strategic ambitions to: design quality into the structure of the organization, plan and control improvements, assure improvements, set and realize improvement goals, position the organization in the market as a 'high' quality organization, and create value in interaction with stakeholders. An analytical framework based on these drivers is described. A research project is carried out in the organization of DaimlerChrysler Netherlands. The improvement process in this organization are analyzed with the framework. The research project indicates that the improvement processes are driven by the strategic ambitions of the organization.

Keywords: quality management; automotive industry; improvement drivers; continuous improvement (search for similar items in EconPapers)
JEL-codes: M11 (search for similar items in EconPapers)
Date: 2003
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