Physician reveal thyself

Rhema Viathianathan

No 375102, Competition & Regulation Times from New Zealand Institute for the Study of Competition and Regulation

Abstract: New Zealand and the United States are the only countries that allow advertising of prescription drugs directly to consumers (DTCA) and this policy is now coming under close scrutiny as policymakers look to ban such advertising. But direct-to-doctor (DTD) advertising, which is extensive and occurs in all countries, is treated with indifference by regulators. Rhema Viathianathan from Auckland University's Economics Department says we should pay much more attention to the potential harm of a DTD to mislead patients.

Date: 2004-12-01
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Persistent link: https://EconPapers.repec.org/RePEc:vuw:vuwcrt:375102

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