The Marketing Evaluation of Capital Investment Projects

Savvakis Savvides

World Economics, 2024, vol. 25, issue 1, 73-100

Abstract: Through this article the author attempts to put together in one logical and coherent sequence the steps to be followed when attempting to evaluate the competitiveness of a capital investment project. Over and above applying the correct cost-benefit analysis methodology and building an integrated and manageable financial model it is imperative to research the marketing aspects of the project and build these findings into the projections.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:wej:wldecn:919

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