Fish campaign and market assessment. Aquaculture: Increasing Income, Diversifying Diets and Empowering Women in Bangladesh and Nigeria project

S.I. Nijhum

in Monographs from The WorldFish Center

Abstract: Under the partnership with WorldFish, Bengal Meat initiated fish campaign from October, 2020. Under this fish campaign, Bengal Meat introduced ready to cook fish in their product basket and raw fishes are sourced from farmers from Natore and Rajshahi districts. Bengal Meat sourced approx. 4MT Rohu fish from the IDEA project locations and processed in their processing plant in Pabna, Bangladesh. A total of 16 static and motion content were developed and engaging the social influencers, Bengal Meat, achieved a total unique reach of 3,999,259 in the social media platform, where total engagement were 448,232. Bengal meat considered this fish campaign as a success and this campaign gave Bengal meat a strategic direction to expand their product basket towards fish and fish based products in coming days.

Keywords: marketing; social media; market research; food fish; Bangladesh (search for similar items in EconPapers)
JEL-codes: Q00 (search for similar items in EconPapers)
Date: 2021
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