Fish for Livelihoods Activity: Social and Behavior Change Strategy

Sustainable Aquaculture, A. Bulungu, K. Hoevenaars, K. Htoo and Q.V. Rizaldo

in Monographs from The WorldFish Center

Abstract: The F4L (Fish for Livelihoods) Activity development goal is the inclusive and sustainable small-scale aquaculture growth to increase income and dietary diversity, and reduce poverty of beneficiary populations, especially women and children, in central and northern Myanmar. The F4L Activity specific objectives are to: (1) increase SSA production through strategic activities, including improved land and water use, increased access to high quality inputs (feed, seed and equipment), capacity development and research into production, and access to credit; (2) further develop market-based system approaches (MSA) and utilize those to increase access of food safe fish and fish products by poor people; and (3) deliver enhanced nutrition and water, sanitation, and hygiene (WASH) practices through SBCC activities. The objective of this SBCC strategy is to increase adoption and maintenance of positive behaviors among mothers of young children and small-scale fish farmers. The strategy is developed to be achievable within the F4L Activity period, and in recognition of two major constraints: COVID-19-related restrictions and uncertainties due to an ongoing political crisis. This strategy is intended to be used by WorldFish and WorldFish's F4L Activity implementation partners as a roadmap of the communication activities and platforms that Activity will pursue.

Keywords: project evaluation; fish consumption; Poverty reduction; dietary diversity; social change; Nutrition; diet; Small-scale aquaculture; Myanmar; South East Asia (search for similar items in EconPapers)
JEL-codes: Q00 (search for similar items in EconPapers)
Date: 2021
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