Publicity Rights and Integrated IP Strategy

Alexander Cuntz, Alessio Muscarnera and Julio Raffo

No 89, WIPO Economic Research Working Papers from World Intellectual Property Organization - Economics and Statistics Division

Abstract: "Rights of publicity†provide a degree of control over one's name, image, and likeness (NILs), and can have significant commercial value, especially with the advent of artificial intelligence and digital replicas. Although publicity rights have recently received substantial media and legislative attention, they have so far escaped the attention of economists. This article remedies that with the first empirical examination of publicity rights, using asynchronous changes in U.S. state laws to explore potentially welfare-improving economic incentives and the interaction of NIL protections with other intellectual property rights, thus laying the foundation for a new line of economic inquiry.

Keywords: Publicity right; Likeness; Copyright; Trademark; Empirical; Difference-in-differences (search for similar items in EconPapers)
JEL-codes: K42 L82 O33 O34 Z10 (search for similar items in EconPapers)
Date: 2025-10
New Economics Papers: this item is included in nep-ipr and nep-law
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Persistent link: https://EconPapers.repec.org/RePEc:wip:wpaper:89

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