Eliciting willingness to pay in obstetrics: comparing a direct and an indirect valuation method for complex health outcomes

Denise Bijlenga, Gouke J. Bonsel and Erwin Birnie

Health Economics, 2011, vol. 20, issue 11, 1392-1406

Abstract: Objective: To compare direct and indirect willingness to pay (WTP) elicitation methods in terms of feasibility, reliability, and comparability. The application is obstetrics, where always both a mother's and a child's health are at stake. Methods: An open‐ended contingent valuation method (CVM) as a direct WTP elicitation method, and the discrete choice experiment (DCE) as an indirect WTP elicitation method. Vignettes to be valued were based on clinical patient data. Participants were 88 laypersons who received their questionnaires by postal mail. Results: The DCE task was completed faster (p = 0.006) and was regarded easier (p

Date: 2011
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https://doi.org/10.1002/hec.1678

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Persistent link: https://EconPapers.repec.org/RePEc:wly:hlthec:v:20:y:2011:i:11:p:1392-1406

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