MAPS: A Planning System for International Market Entry

Michel Mitri

Intelligent Systems in Accounting, Finance and Management, 1996, vol. 5, issue 2, 57-72

Abstract: This paper describes an international marketing expert system that helps managers make strategic decisions regarding market entry. The system is called MAPS, for MArket‐entry Planning System. MAPS is being developed using a combination of AI knowledge representations (i.e. rules, semantic networks, text‐analysis techniques) and multi‐attribute decision models based on weighted linear algebraic formulas for judgment and evaluation. Previous research by the author and colleagues resulted in several components of MAPS, developed largely as stand‐alone products. These components were developed using a shell called CEVAL (Candidate Evaluator). CEVAL and other AI tools are currently being used to integrate the components into a comprehensive system that addresses most of the major issues facing international market planners. This system serves both an educational and a decision‐support purpose.

Date: 1996
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