How to balance online healthcare platforms and offline systems? A supply chain management perspective

Donghui Yang, Yan Wang and Shue Mei

Managerial and Decision Economics, 2021, vol. 42, issue 2, 502-515

Abstract: Given the sweeping changes to healthcare, the issues of how to properly price both online consultations and drugs and how to tune patient volumes between online and offline platforms remain to be resolved. In this paper, with considering patient options, we have examined three relevant scenarios through game theory analyses. The optimal profits of medical supply chain players and prices of consultation and drugs are deduced from equilibrium results. With an extensive study on the relations between drug prices and patient volumes, whether and how to use pricing strategies to avoid patient congestion are discussed in three scenarios.

Date: 2021
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https://doi.org/10.1002/mde.3250

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Persistent link: https://EconPapers.repec.org/RePEc:wly:mgtdec:v:42:y:2021:i:2:p:502-515

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