 The impact of environmental sustainability on willingness to invest in startups: A survey among private investorsLasse Voß, Henning Cordes and Rainer Lueg Sustainable Development, 2025, vol. 33, issue 2, 2672-2695 Abstract: This study investigates the impact of environmental sustainability on willingness to invest (WTI) in startups vs. established companies. Using data from a survey among private investors, we compare measures of WTI and the perceived return–risk ratio (RRR) for both environmentally sustainable and non‐environmentally sustainable startups and established companies. The results indicate that environmental sustainability significantly and positively influences WTI for both startups and established companies, with a notably stronger effect for startups. Non‐environmental sustainability significantly decreases WTI. Environmental sustainability has a significantly positive impact on the perceived RRR for both startups and established companies, although startups are rewarded more than established companies for environmentally sustainable practices. This highlights that entrepreneurs have a financial incentive to prioritize environmental impact, and the demand for environmental sustainability can provide startups with an advantage in capital raising. This research contributes to the limited literature regarding sustainable entrepreneurship and environmental sustainability's specific impact on WTI. Date: 2025 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:wly:sustdv:v:33:y:2025:i:2:p:2672-2695 Access Statistics for this article Sustainable Development is currently edited by Richard Welford More articles in Sustainable Development from John Wiley & Sons, Ltd. |
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