Barclaycard: Still the King of Pla$tic?

Bernardo Batiz-Lazo and Nurdilek Hacialioglu
Additional contact information
Nurdilek Hacialioglu: Open University Business School
Authors registered in the RePEc Author Service: Nurdilek Dalziel

General Economics and Teaching from University Library of Munich, Germany

Abstract: This teaching case study looks at milestones in the UK credit card market. It then focuses on how a long-standing market leader maintains a position of advantage and develops its business in a fast-moving industry undergoing significant change. There are many different strategic options open to Barclaycard, but which will be most suitable? Will all the options be acceptable, not only in terms of the likely risk and returns but also to the major stakeholders? Will the options be feasible? The case invites readers to evaluate and compare a range of strategic options and to choose the best way forward for Barclaycard.

Keywords: Banks; credit cards; corporate strategy (search for similar items in EconPapers)
JEL-codes: A (search for similar items in EconPapers)
Date: 2004-05-03
New Economics Papers: this item is included in nep-his
Note: Type of Document - pdf. Exhibits in separate document
References: Add references at CitEc
Citations:

Downloads: (external link)
https://econwpa.ub.uni-muenchen.de/econ-wp/get/papers/0405/0405004.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wpa:wuwpgt:0405004

Access Statistics for this paper

More papers in General Economics and Teaching from University Library of Munich, Germany
Bibliographic data for series maintained by EconWPA ( this e-mail address is bad, please contact ).