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DYNAMICS OF BANKING TECHNOLOGY ADOPTION: AN APPLICATION TO INTERNET BANKING

Yoonhee Chang

The Warwick Economics Research Paper Series (TWERPS) from University of Warwick, Department of Economics

Abstract: This paper is concerned with examining behaviour of firms (banks) and consumers (banks’ customers) in the event of a new technology (internet banking) introduction. The determinants of consumer adoption of internet banking are characterised using survey data from Korea in both static and dynamic framework. I find evidence that adoption of internet banking is influenced by sex, age, marital status, degree of exposure to internet banking, and the characteristics of the banks. A duration analysis shows no evidence of first mover advantage (order effects) in internet banking whilst the largest bank (rank effects) in commercial banking remains dominant in internet banking. The results imply that the internet bankin g adoption is dominated by social norm effects.

Keywords: internet banking; technology adoption; first-mover advantage; pre-emption; social norm (search for similar items in EconPapers)
JEL-codes: D80 G21 G28 L00 L89 O33 (search for similar items in EconPapers)
Pages: 29 pages
Date: 2003
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Citations: View citations in EconPapers (5)

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https://warwick.ac.uk/fac/soc/economics/research/workingpapers/2008/twerp664.pdf

Related works:
Working Paper: Dynamics of Banking Technology Adoption: An Application to Internet Banking (2003) Downloads
Working Paper: Dynamics of Banking Technology Adoption: An Application to Internet Banking (2003) Downloads
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Persistent link: https://EconPapers.repec.org/RePEc:wrk:warwec:664

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