Riding the Wind and Cleaving the Waves: Strategic Competitions and Green Coalitions among East Asian Automakers in Thailand’s Electric Vehicle Market

Min Ye Hein

East Asian Policy (EAP), 2025, vol. 17, issue 01, 83-103

Abstract: Thailand has been using generous incentives to power its electric vehicle (EV) market. Chinese brands have entered the scene to capture a significant market share while Korean and Japanese automakers are still jostling for niche market positions. This article examines the dynamics of this green rush across three dimensions: manufacturing capacity, competitive pricing and green coalitions. Despite being driven by incentives and competition, Thailand’s EV market still faces significant challenges in its role as an engine of growth.

Date: 2025
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DOI: 10.1142/S1793930525000054

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