An analytical analysis of Alphabet and Google platform business models

Shrutika Mishra and Priyanshu Mishra ()
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Shrutika Mishra: School of Business and Management, CHRIST (Deemed to be University), Lavasa-Pune 412112, India2Faculty of Commerce, Banaras Hindu University (Institute of Eminence), Varanasi-221005, India
Priyanshu Mishra: Department of Economics, Banaras Hindu University (Institute of Eminence), Varanasi-221005, India

International Journal of Financial Engineering (IJFE), 2023, vol. 10, issue 01, 1-11

Abstract: Over the years, due to the emergence of internet and big data, there is an immediate evolution of competitive business models and new strategies. A business model can be defined as an architectural arrangement of the components of profitable transactions developed to explore businesses’ prospects. Previously, companies were operating on a basic pipeline structure where producers puked out products from one end to another end to consumers. Since the advent of technology businesses working on platforms have managed to improve their revenue modeling, their brick and mortar working patterns have been reconsidered. Google being one of the quintessential platforms has come through over the time improving their business modeling and keeping in pace with the technology and strategizing itself and being one of the most successful platform models in value creation. This paper discusses how Google has explored its business model technology into value creation for its company.

Keywords: Business model; platforms; Google value creation; AI business model (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1142/S2424786322500293

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