IMPACT OF DATA WAREHOUSING ON ORGANIZATIONAL PERFORMANCE OF RETAILING FIRMS

Sang M. Lee (), Soongoo Hong () and Pairin Katerattanakul ()
Additional contact information
Sang M. Lee: Department of Management, University of Nebraska-Lincoln, 209 CBA, Lincoln, NE 68588, USA
Soongoo Hong: Department of Management Information Systems, Dong-A University, Hadan-2-Dong 840, Saha-gu, Pusan, Korea, Zip Code 604-714, Korea
Pairin Katerattanakul: 3141 Schneider Hall, Haworth College of Business, Western Michigan University, 1903 W Michigan Ave, Kalamazoo, MI 49008-5201, USA

International Journal of Information Technology & Decision Making (IJITDM), 2004, vol. 03, issue 01, 61-79

Abstract: This study investigates the relationship between the implementation of data warehousing and organizational performance in retailing firms. For this research goal, five hypotheses are developed and tested. The pairedT-tests and Hotelling'sT-square tests are performed on two groups — retailing firms implementing data warehousing and those that do not. The results of analyses show that data warehousing firms achieve better nonfinancial performance, including promotional performance analysis, vendor analysis, customer analysis, and market segmentation analysis, but do not achieve better financial performance, including the year-to-year percent change in sales per employee, return on sales, and year-to-year percent change in sales.

Keywords: Data warehousing; e-marketing; retail industry; MIS and organizational performance (search for similar items in EconPapers)
Date: 2004
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S0219622004000040
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:ijitdm:v:03:y:2004:i:01:n:s0219622004000040

Ordering information: This journal article can be ordered from

DOI: 10.1142/S0219622004000040

Access Statistics for this article

International Journal of Information Technology & Decision Making (IJITDM) is currently edited by Yong Shi

More articles in International Journal of Information Technology & Decision Making (IJITDM) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().