ELICITING RATIO PREFERENCES FOR THE ANALYTIC HIERARCHY PROCESS WITH VISUAL INTERFACES: A NEW MODE OF PREFERENCE MEASUREMENT

Sajjad Zahir ()
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Sajjad Zahir: Decision Sciences and Information Systems, Faculty of Management, University of Lethbridge, 4401 University Drive, Lethbridge, Alberta, Canada T1K 3M4, Canada

International Journal of Information Technology & Decision Making (IJITDM), 2006, vol. 05, issue 02, 245-261

Abstract: Although verbal and numerical scales are commonly used in the Analytic Hierarchy Process for pairwise comparisons, new experiments with computer-based visual tools confirm that ratio preferences can be effectively and efficiently elicited using adjustable visual tools and simultaneous comparisons, as well. Such an improved approach shows promise in the design of a new class of multi-criteria decision support system both for individual and group decisions.

Keywords: Analytic Hierarchy Process (AHP); pairwise comparison; simultaneous comparison; ratio preferences; interface; visual perception; visual cognition; Multi-Criteria Decision Making (MCDM) (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (3)

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DOI: 10.1142/S0219622006001939

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