ENGAGING THE CREATIVE MINDS — THE ENGAGE MODELS

C. M. Chang ()
Additional contact information
C. M. Chang: Department of Industrial and Systems Engineering, State University of New York at Buffalo, Buffalo, New York 14260, USA

International Journal of Innovation and Technology Management (IJITM), 2008, vol. 05, issue 01, 149-165

Abstract: All enterprises need creativity and innovation to maintain and sustain long term profitability. This paper advocates the rapid development of the creative process by applying an ENGAGE model. In order to frequently generate new ideas, creative people need to pursue new thinking strategies, which are outlined by a second ENGAGE model. It is believed that by consistently emphasizing both the creative process and the thinking strategies outlined in these two ENGAGE models, individuals and companies could become inventive and innovative much sooner than otherwise, thus contribute more effectively to the wellbeing of their enterprises and to the society at large.

Keywords: Creativity; innovation; thinking strategies; the ENGAGE model (search for similar items in EconPapers)
Date: 2008
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.worldscientific.com/doi/abs/10.1142/S0219877008001254
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:ijitmx:v:05:y:2008:i:01:n:s0219877008001254

Ordering information: This journal article can be ordered from

DOI: 10.1142/S0219877008001254

Access Statistics for this article

International Journal of Innovation and Technology Management (IJITM) is currently edited by H K Tang

More articles in International Journal of Innovation and Technology Management (IJITM) from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().