A MODEL OF ATTITUDES TOWARDS THE ACCEPTANCE OF MOBILE PHONE USE IN PUBLIC PLACES

Brenda Mak, Robert C. Nickerson and Henri Isaac
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Brenda Mak: San Francisco State University, USA
Robert C. Nickerson: San Francisco State University, USA

International Journal of Innovation and Technology Management (IJITM), 2009, vol. 06, issue 03, 305-326

Abstract: Since the first commercial launch of cellular telecoms by NET in Tokyo Japan in 1979 and the launch of the NMT system in Denmark, Finland, Norway and Sweden in 1981, the mobile phone has undergone continual incremental innovation for changing market needs. This study investigates the factors affecting the attitudes towards the social acceptance of mobile phones in public places and how this attitude affects its usage. Theories on innovation and technology acceptance were reviewed, and studies relating demographic factors to technology acceptance were examined. A model was proposed relating the usage frequency and attitudes towards acceptance of mobile phone in public places to demographic factors, such as country, age, education, gender, and work status. A survey was conducted among mobile phone users, and the sample consisted of 1079 respondents in the United States, France, Italy, Turkey, and Finland. A structural equation model was developed to analyze the survey data. Results of the analysis indicate that the attitudes about mobile phone use in public places depend on country, and age factors. This attitude in turn significantly affects the usage frequency of mobile phones. In addition, usage frequency also is affected by gender and work status. Implications of the findings for both academicians and practitioners are discussed.

Keywords: Attitudes about mobile phone use; simultaneous relationships; demographic factors; mobile phone voice messaging; mobile phone text messaging (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (2)

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Working Paper: A Model of Attitudes toward the Acceptance of Mobile Phone Use in Public Places (2009)
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DOI: 10.1142/S0219877009001662

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