The Influence of Patents on Purchase Intention Through the Technology Acceptance Model

Yu-Hsin Chang (), Kuei-Kuei Lai, Ming-Chung Yang and Ya-Ting Hsu
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Yu-Hsin Chang: #x2020;Department and Graduate Institute of Marketing and Logistics Management, Chaoyang University of Technology, Taiwan
Kuei-Kuei Lai: #x2021;Department and Graduate Institute of Business Administration, Chaoyang University of Technology, Taiwan
Ming-Chung Yang: #xA7;Department of Business Administration, National Chin-Yi University of Technology, Taiwan
Ya-Ting Hsu: #x2020;Department and Graduate Institute of Marketing and Logistics Management, Chaoyang University of Technology, Taiwan

International Journal of Innovation and Technology Management (IJITM), 2020, vol. 17, issue 04, 1-20

Abstract: This study aims to apply the TAM in a situation where the customers have not purchased and utilized the products. To achieve its purpose, this study adopts the perceived reliability as an internal variable, and the patent as an external variable. In the context of various levels of technological content and familiarity of consumers with technology products, this study explores whether patents give the technological image to consumers before they use a specific technology will enhance their perceived reliability, perceived usefulness, and perceived ease of use and purchase intentions. The results showed that when consumers have a low level of familiarity with high-tech products, products labeled with relevant patent information will increase consumers’ awareness of reliability, usefulness, ease of use, and purchase intention.

Keywords: Technology acceptance model; patents; reliability; purchase intention; technological level; level of familiarity (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1142/S0219877020500248

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